In the context of NINA project, BrainSigns Team (spin–off of the Sapienza University of Rome) developed a system for the real-time workload evaluation by means of the user’s brain activity.

The innovative approach adopted by the BrainSigns group coordinated by prof. Fabio Babiloni, deals with an integrated system of neuromarketing techniques  to explore the perceptions that people have on marketing stimuli, including the logo that represents one of the first points of contact between the brand and the consumer.

BrainSigns will use state of the art algorithms to monitor the Air Traffic Controllers (ATCOs) brain activity in an EU project called MINIMA (MItigating Negative Impacts of Monitoring high levels of Automation) as a third party of the University of Bologna.