Ethical code

“Innovation and respect for the people"

Arianna Trettel, BrainSigns President and CEO

Code of Ethics

BrainSigns applies the techniques of biofeedback in order to develop innovative applications that are useful in the production system and in the Society, in respect of health and personal freedom.

Recordings of biofeedback are carried out by licensed professionists, respecting the same protocols required in the medical field, with the informed consent of the people involved as tester. Such people:

  • Are free to suspend the trial and to request to cancel their data at any time, during and after the trial itself;
  • Must be informed in advance about the methods and general purpose of the experiment;
  • May require more detailed specifications on the purpose of the study they are taking part in.

With particular attention to the ethical application of Neuromarketing, BrainSigns adheres to the ethical code recognized by the members of the “Neuromarketing Science and Business Association” (Ethical Code details).