Neuromarketing contribution in the new TIM logo choice

  • Published in Blog

The innovative approach adopted by the BrainSigns group coordinated by prof. Fabio Babiloni, deals with an integrated system of neuromarketing techniques  to explore the perceptions that people have on marketing stimuli, including the logo that represents one of the first points of contact between the brand and the consumer.

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Tg2 - Brain activity and Art

  • Published in Blog

A group of researchers at the University "Sapienza" of Rome, led by Prof. Fabio Babiloni in collaboration with BrainSigns and the IRCCS Fondazione Santa Lucia in Rome, has explored the brain activity related to several works of art at "Palazzo delle Scuderie del Quirinale" in Rome.

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