The KreaTech project aims to create a collaborative learning support platform for students and teachers in the film sector. The platform, through the enhancement of neuroscientific indicators and the use of physiological datasets, aims to promote innovative and creative methodologies in the film industry.

Why use physiological data?

These types of data can provide deeper insights into audience reactions because they are able to generate objective measures regarding users' cognitive and emotional engagement. Understanding how people perceive creative content not only based on stated opinions but also considering these indicators allows us to better understand whether a certain narrative reaches users as expected and can significantly improve the narrative approach.

The platform, designed for educational purposes, aims to offer interactive teaching materials to students and teachers, to understand audience reactions and improve storytelling. The idea of including user physiological data analysis aims to spread the use of new and useful skills to excel in the media field and to be at the forefront of European educational innovation in film production.

BrainSigns contributes to the project with its scientific experience in the processing of physiological brain signals, translating them into simple and interpretable indicators in a language understandable for film students and teachers.

PARTECIPANTS: 

Cinematronic (coordinator)

BrainSigns srl

Cinemotions

Filmuniversität Babelsberg KONRAD WOLF