The study on Michelangelo's Moses, conducted by our team, was featured on the TV programme 'Generazione Bellezza' on RAI 3, in the episode aired on 14 April 2023.
The Mindtooth system, developed by our start-up as part of a European Horizon 2020 project, was used to detect the emotions and interest aroused by viewing the sculpture.
This easy-to-wear device measures how our brain and body react when we are in front of works of art.
The results showed that simply standing in front of the sculpture is not enough. To maximise emotion and interest, it is necessary to view it from a specific point: the one from which the eyes and intense gaze of Moses meet the observer's, i.e. from a lateral position to the statue. Instead, in the frontal viewing position, where the Moses' gaze does not directly meet that of the visitors, the measured emotion is significantly lower.
