CERTAMENTE, held in October 2025, confirmed itself as the leading event in Italy for those looking to understand how neuroscience can drive innovation in marketing and communication.
A rich exchange of insights and inspiration from experts around the world addressed topics such as AI, cognitive biases, virtual reality and the metaverse, design, and UX, with the aim of demonstrating how neuroscientific research is transforming the way brands communicate, create value, and support consumers in the decision-making process.
Among the speakers was Dr. Patrizia Cherubino, Head of Neuromarketing Research at BrainSigns, who illustrated the applications of neuromarketing in virtual contexts through the use of virtual reality and the metaverse.
