Blog - Brainsigns

Blog - Brainsigns

How can we protect ourselves from Fake News? Insights from a Neuromarketing study

How can we protect ourselves from Fake News? Insights from a Neuromarketing study

Fake news is a rapidly expanding phenomenon, particularly insidious in an era dominated…

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Reality or Virtual? A Neuroaesthetic Study on the Sarcophagus of the Spouses

Reality or Virtual? A Neuroaesthetic Study on the Sarcophagus of the Spouses

To date, virtual reality technology has been promoting a new concept of museums…

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Youtube ads under Neuromarketing investigation

Youtube ads under Neuromarketing investigation

In the digital age in which we live, online advertising is becoming increasingly…

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Neuromarketing cresce la sensibilità per le neuroscienze applicate al marketing

Neuromarketing cresce la sensibilità per le neuroscienze applicate al marketing

In questo campo c’è ancora molta strada da percorrere ma, anche in Italia,…

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Sustainability ADVs work: they are seen sooner and longer - Neuromarketing study in Finland and Italy proves it

Sustainability ADVs work: they are seen sooner and longer - Neuromarketing study in Finland and Italy proves it

Online neuromarketing research has been conducted in Italy and Finland to assess how…

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BrainSigns has been involved in the first Virgin Galactic’s experimental suborbital flight

BrainSigns has been involved in the first Virgin Galactic’s experimental suborbital flight

On June 29th, 2023, the first suborbital human flight of the Italian Air…

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CERTAMENTE 2023 - the most important event on Neuromarketing in Italy is back in presence

CERTAMENTE 2023 - the most important event on Neuromarketing in Italy is back in presence

CERTAMENTE is back in presence on 17 May at Base Milano, cultural hub. The…

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BrainSigns on RAI 3 in the TV programme Generazione Bellezza

BrainSigns on RAI 3 in the TV programme Generazione Bellezza

The study on Michelangelo's Moses, conducted by our team, was reported during the…

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There is a sucrose concentration that maximizes emotion

There is a sucrose concentration that maximizes emotion

Through a neurosensory study consumer preferences and taste perception of a cocoa product…

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Mindtooth Technology validation

Mindtooth Technology validation

Mindtooth technology quality compared gel-based gold standard: The electrodes technology chosen for the…

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Do users pay attention to In-Game Advertising? An Eye-Tracking Study for the Esports industry

Do users pay attention to In-Game Advertising? An Eye-Tracking Study for the Esports industry

A study focused on the application of the Eye-Tracking technique in the Esports…

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A study reveals our unconscious bias towards the use of artificial intelligence as author of artworks

A study reveals our unconscious bias towards the use of artificial intelligence as author of artworks

The results of a neuroaesthetic study conducted at the ArtVerona art fair have…

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The NeuroDante project presented to the President of the Republic

The NeuroDante project presented to the President of the Republic

On 17 June at the Library of the Accademia dei Lincei, the NeuroDante…

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The NeuroDante project at the Accademia dei Lincei

The NeuroDante project at the Accademia dei Lincei

The NeuroDante project, led by the team of Prof. Fabio Babiloni of the…

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Mindtooth prototype in SAFEMODE: validations in Austria and Hungary

Mindtooth prototype in SAFEMODE: validations in Austria and Hungary

In the context of the European project SAFEMODE Brainsigns and Sapienza University of…

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Mindtooth Touch EEG headset is now released

Mindtooth Touch EEG headset is now released

The so long awaited Mindtooth© brain (EEG) headset is now available at BrainSigns…

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Neuroscience and virtual reality: an innovative approach to study scents

Neuroscience and virtual reality: an innovative approach to study scents

More and more companies are paying attention to the new frontier of the…

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Double award for Innovation and Excellence in Lazio for Neuromarketing Revive headset

Double award for Innovation and Excellence in Lazio for Neuromarketing Revive headset

During the inauguration of the 2021 ADI Design Index exhibition at the Confindustria’s…

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Mindtooth Project - progress and prospects

Mindtooth Project - progress and prospects

The Mindtooth project, funded by EU commission, is well advanced into the system…

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Dante and new technologies: Sapienza University's neuroaesthetic study on the Divine Comedy continues, with the collaboration of BrainSigns

Dante and new technologies: Sapienza University's neuroaesthetic study on the Divine Comedy continues, with the collaboration of BrainSigns

Neuroesthetics is a research field that investigates neurobiological correlations during the use of artwork.…

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Neuromarketing and music: Banca Ifis Case

Neuromarketing and music: Banca Ifis Case

In June 2020, 37 years after its foundation, Banca Ifis changed its face…

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Neuromarketing and music: TIM Case

Neuromarketing and music: TIM Case

Who does not remember the dancer JSM that danced on all possible touchpoints…

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Neuromarketing and music: musical logos to strengthen the brand identity

Although there are more than 7000 different languages spoken in the world by…

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Some ideas to reduce the spread of fake news

Some ideas to reduce the spread of fake news

BrainSigns - ANSA Conference "Information and technology in the fight against Fake News"…

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EY Wavespace: a Neuroscience Laboratory for evolving companies

EY Wavespace: a Neuroscience Laboratory for evolving companies

EY Wavespace is born in Rome, a collective intelligence laboratory equipped with the…

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#STAYATHOME

#STAYATHOME

Dear BrainSigns friends, it seems to be on a page of a book…

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Agenda CERTAMENTE 2020

Agenda CERTAMENTE 2020

This year CERTAMENTE back offering a rich and interesting tray of topics. The…

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Human Mental Workload: Models and Applications (H-WORKLOAD 2019)

Human Mental Workload: Models and Applications (H-WORKLOAD 2019)

BrainSigns supports the organization of the third edition of the International Symposium Human…

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Neuromarketing: how to maximize the impact of a commercial (September 2019)

Neuromarketing: how to maximize the impact of a commercial (September 2019)

Measuring the effectiveness of a TV commercial through neuromarketing. Advertising is one of…

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Neuromarketing & fruit and vegetables (July 2019)

Neuromarketing & fruit and vegetables (July 2019)

Which elements can improve the purchasing process in the fruit and vegetables department?…

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BrainSigns again awarded as Italian excellence

BrainSigns again awarded as Italian excellence

BrainSigns has received 2 awards as Italian excellence for the category Research and…

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Neurophysiological measures out of the lab

Neurophysiological measures out of the lab

On May 20th BrainSigns will host a workshop at Department of Physiology and Pharmacology…

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Neuromarketing World Forum 2019 in Rome

Neuromarketing World Forum 2019 in Rome

Neuromarketing World Forum, the most important Neuromarketing event, will take place in Rome,…

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Certamente 2019 - What I've learned about my brain

Certamente 2019 - What I've learned about my brain

We need to understand better the functioning of the limbic system and of…

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The advantages of applying Neuroscience in everyday life

The advantages of applying Neuroscience in everyday life

The American company BrainCo, which operates in the area of Neuroscience, has designed…

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Christmas packaging: brand is more important than design

Product packaging can influence the buying decision process. Does Christmas packaging really help to increase…

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From the heart to the wallet: a Neuromarketing Case Study with UNHCR

From the heart to the wallet: a Neuromarketing Case Study with UNHCR

A Neuromarketing study aimed to measure the effectiveness of UNHCR TV commercial. Who's…

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NEURO-TASTE: the importance of olfaction in food & wine tasting

NEURO-TASTE: the importance of olfaction in food & wine tasting

Application of neuroscientific methods to the food science helps for a better understanding…

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BrainSigns at Focus Live- "The machines that read us inside"

BrainSigns at Focus Live- "The machines that read us inside"

BrainSigns' scientific director Fabio Babiloni, during his speech at Focus Live, talked about…

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CERTAMENTE 2019- Inspiring Neuromarketing Day

CERTAMENTE 2019- Inspiring Neuromarketing Day

CERTAMENTE 2019, the first Italian Neuromarketing conference, addressed at the world of business…

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BIG DATA TECH 2018 Data for human - Appointment in Milan on 25 October

BIG DATA TECH 2018 Data for human - Appointment in Milan on 25 October

The 2018 edition of the Big Data Tech was in Milan on October 25…

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BrainSigns on "La Repubblica" - Neuromarketing: a strategic and innovative approach for companies

BrainSigns on "La Repubblica" - Neuromarketing: a strategic and innovative approach for companies

More and more people talk about Neuromarketing, but why is it so important…

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Neuroscience and the influence of packaging on purchasing behaviour

Neuroscience and the influence of packaging on purchasing behaviour

Prof. Fabio Babiloni, scientific director of BrainSigns, was invited to Amsterdam on September…

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MINIMA: mitigating negative impacts of monitoring high levels of automation.

MINIMA: mitigating negative impacts of monitoring high levels of automation.

BrainSigns participated with the University of Bologna in the MINIMA research project, which…

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What is CertaMente 2018?

What is CertaMente 2018?

It is the only conference in Italy dedicated to Neuromarketing and was started…

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MOTO project: how to improve air traffic management from a remote control tower.

MOTO project: how to improve air traffic management from a remote control tower.

The project, through Augmented Reality technologies, is developing methods to improve the air…

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BrainSigns wins the PMI innovative Award "Bernoni Grant Thornton"

BrainSigns wins the PMI innovative Award "Bernoni Grant Thornton"

BrainSigns has participated in the first edition of the Open Innovative PMI Award…

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EU project “STRESS” : innovation monitoring performance of flight controllers

EU project “STRESS” : innovation monitoring performance of flight controllers

The STRESS research project aims at providing guidelines for the design and use…

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How do people react to the observation of anti-smoking campaigns from a cognitive and emotional point of view

How do people react to the observation of anti-smoking campaigns from a cognitive and emotional point of view

We have recorded the physiological reactions of 22 participants to the observation of…

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Neuromarketing goes deeper beyond of what consumers say

Neuromarketing goes deeper beyond of what consumers say

Performing Neuromarketing in company today means practise all the activities intended as neuromarketing…

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CertaMente 2017: the most all-encompassing Italian conference focused on neuromarketing

CertaMente 2017: the most all-encompassing Italian conference focused on neuromarketing

Certamente is an excellent conference of Neuromarketing in Italy that combines the dissemination…

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BrainSigns in TV News: Neuromarketing and shopping experience

BrainSigns in TV News: Neuromarketing and shopping experience

An innovative research, based on brainwaves' scanning and eye tracking, has studied the…

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SmokeFreeBrain: brains can tell the effective anti-smoking PSAs

SmokeFreeBrain: brains can tell the effective anti-smoking PSAs

Smoking is the largest avoidable cause of preventable morbidity worldwide. At the University…

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Brainwaves: how to study the shopping behaviour in the supermarkets

Brainwaves: how to study the shopping behaviour in the supermarkets

The research will be presented during the event "Marketing Revolution - The Digital…

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NINA Project

NINA Project

In the context of NINA project, BrainSigns Team (spin–off of the Sapienza University…

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Art and Neuroscience in an installation art “El Observador” exhibited in the Cultural Centre “La Termica”, in Malaga, Spain

Art and Neuroscience in an installation art “El Observador” exhibited in the Cultural Centre “La Termica”, in Malaga, Spain

The art installation has been created including collaboration with BrainSigns, by two young artists…

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Is the surgeon ready to operate? The answer is written in his brain activity

Is the surgeon ready to operate? The answer is written in his brain activity

A technology based on the estimation of the cerebral activity could tell me…

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Inside Marketing interviews Prof. Fabio Babiloni, BS Chief Scientific Officer

Inside Marketing interviews Prof. Fabio Babiloni, BS Chief Scientific Officer

This video shows the Inside Marketing interview with Prof. Fabio Babiloni, BrainSigns Chief Scientific…

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Inside Marketing interviews Dr. Arianna Trettel, BS Co-founder and Director

Inside Marketing interviews Dr. Arianna Trettel, BS Co-founder and Director

This video shows the Inside Marketing interview with Dr. Arianna Trettel, BrainSigns Co-founder and Director,…

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Inside Marketing interviews Dr. Patrizia Cherubino, BS Neuromarketing expert

Inside Marketing interviews Dr. Patrizia Cherubino, BS Neuromarketing expert

This video shows the Inside Marketing interview with Dr. Patrizia Cherubino, Neuromarketing expert and…

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TG2 - BrainSigns at the "Accademia dei Lincei"

TG2 - BrainSigns at the "Accademia dei Lincei"

Prof. Fabio Babiloni, BrainSigns Chief Scientific Officer, talks about the Neurodante project at the TG2 National…

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Interview with Prof. Fabio Babiloni by Radio 24 on the NINA project

Interview with Prof. Fabio Babiloni by Radio 24 on the NINA project

In this video, Prof. Fabio Babiloni talks about the neuroscientific approach that has…

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Prof. Fabio Babiloni at the LUISS University - Seminar "The measures of the Mind "

Prof. Fabio Babiloni at the LUISS University - Seminar "The measures of the Mind "

The video shows short segments of the seminar "The measures of the mind: the…

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Brainsigns at Accademia dei Lincei with the President of the Chamber of Deputies, Laura Boldrini

Brainsigns at Accademia dei Lincei with the President of the Chamber of Deputies, Laura Boldrini

In the Accademia dei Lincei, Prof. Fabio Babiloni, BrainSigns Chief Scientific Officer, explains…

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The NeuroDante Project: Measuring emotion and interest when listening pieces of the Alighieri’s “Divina Commedia

The NeuroDante Project: Measuring emotion and interest when listening pieces of the Alighieri’s “Divina Commedia

All we know that emotions could be arose during the passionate reading (or…

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Don’t Miss “CertaMente 2016” Rome, April 14-15

Don’t Miss “CertaMente 2016” Rome, April 14-15

BrainSigns contributes to the organization of this meeting CertaMente 2016 in the month…

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Neuromarketing contribution in the new TIM logo choice

The innovative approach adopted by the BrainSigns group coordinated by prof. Fabio Babiloni, deals with an integrated system…

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BrainSigns will participate to an EU project for the monitoring of the Air Traffic Controller’s brain activity

BrainSigns will participate to an EU project for the monitoring of the Air Traffic Controller’s brain activity

BrainSigns will use state of the art algorithms to monitor the Air Traffic…

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European Union has funded BrainSigns for developing the new device BrainWorkloadReader

European Union has funded BrainSigns for developing the new device BrainWorkloadReader

European Union has funded BrainSigns for developing the idea of a new device…

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Article on Focus, February 2016 “And the neuron buy”

Article on Focus, February 2016 “And the neuron buy”

A Focus journalist decided to take part in a neurometric test with the…

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Neuromarketing and Retail Design – April 28, Milan

Neuromarketing and Retail Design – April 28, Milan

In the educational space of POPAI, international association that promotes the store culture,…

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Marketing and Neuroscience a possible sinergy

Marketing and Neuroscience a possible sinergy

On October 1st, Sapienza University hosted the “Conference on Consumer Insights – News…

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“Consumer Insights – News from Neuroscience” – Conference in Rome, October 1st

“Consumer Insights – News from Neuroscience” – Conference in Rome, October 1st

Finally, in Italy, an event for views exchange about the state of the…

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Eye-tracking: tracing the path of the eye during the observation of an advertising image

Eye-tracking: tracing the path of the eye during the observation of an advertising image

With the eye-tracking technique it is possible to scan the tracking path of…

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The great beauty: the emotion of the Michelangelo’s Moses

The great beauty: the emotion of the Michelangelo’s Moses

Press review on the study about emotion carried out by prof. Fabio Babiloni, in…

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“Shopping and Neuroscience” at POPAI Conference

“Shopping and Neuroscience” at POPAI Conference

At the Conference POPAI Italy dedicated to “The New Frontiers of Retail” it has…

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Emotion and neuroscience: the Michelangelo’s Moses

Emotion and neuroscience: the Michelangelo’s Moses

New experiment, directed by prof.Fabio Babiloni and supported by Brainsigns, about emotions during…

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February 3-4th - Neuromarketing test Open Client

February 3-4th - Neuromarketing test Open Client

On february 3.4th BrainSigns will perform a neuromarketing test Open Client for commercial…

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Second Neuromarketing test Open Client. Test your Ad!

Second Neuromarketing test Open Client. Test your Ad!

After a succesfull application, shared between a group of different clients and companies,…

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Tg2 - Brain activity and Art

Tg2 - Brain activity and Art

A group of researchers at the University "Sapienza" of Rome, led by Prof.…

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Uno Mattina - Experimentation on Michelangelo's Moses

Uno Mattina - Experimentation on Michelangelo's Moses

Interview with Prof. Babiloni at "Uno Mattina" on experimentation on Michelangelo's Moses in…

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Neuromarketing during the economic crisis - Milan and Rome

Neuromarketing during the economic crisis - Milan and Rome

On May 15th – 20th, BrainSigns is presenting a new operative approach for the evaluation…

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