Youtube ads under Neuromarketing investigation In the digital age in which we live, online advertising is becoming increasingly… Read more...
Neuromarketing cresce la sensibilità per le neuroscienze applicate al marketing In questo campo c’è ancora molta strada da percorrere ma, anche in Italia,… Read more...
Sustainability ADVs work: they are seen sooner and longer - Neuromarketing study in Finland and Italy proves it Online neuromarketing research has been conducted in Italy and Finland to assess how… Read more...
BrainSigns has been involved in the first Virgin Galactic’s experimental suborbital flight On June 29th, 2023, the first suborbital human flight of the Italian Air… Read more...
CERTAMENTE 2023 - the most important event on Neuromarketing in Italy is back in presence CERTAMENTE is back in presence on 17 May at Base Milano, cultural hub. The… Read more...
BrainSigns on RAI 3 in the TV programme Generazione Bellezza The study on Michelangelo's Moses, conducted by our team, was reported during the… Read more...
There is a sucrose concentration that maximizes emotion Through a neurosensory study consumer preferences and taste perception of a cocoa product… Read more...
Mindtooth Technology validation Mindtooth technology quality compared gel-based gold standard: The electrodes technology chosen for the… Read more...
Do users pay attention to In-Game Advertising? An Eye-Tracking Study for the Esports industry A study focused on the application of the Eye-Tracking technique in the Esports… Read more...
A study reveals our unconscious bias towards the use of artificial intelligence as author of artworks The results of a neuroaesthetic study conducted at the ArtVerona art fair have… Read more...
The NeuroDante project presented to the President of the Republic On 17 June at the Library of the Accademia dei Lincei, the NeuroDante… Read more...
The NeuroDante project at the Accademia dei Lincei The NeuroDante project, led by the team of Prof. Fabio Babiloni of the… Read more...
Mindtooth prototype in SAFEMODE: validations in Austria and Hungary In the context of the European project SAFEMODE Brainsigns and Sapienza University of… Read more...
Mindtooth Touch EEG headset is now released The so long awaited Mindtooth© brain (EEG) headset is now available at BrainSigns… Read more...
Neuroscience and virtual reality: an innovative approach to study scents More and more companies are paying attention to the new frontier of the… Read more...
Double award for Innovation and Excellence in Lazio for Neuromarketing Revive headset During the inauguration of the 2021 ADI Design Index exhibition at the Confindustria’s… Read more...
Mindtooth Project - progress and prospects The Mindtooth project, funded by EU commission, is well advanced into the system… Read more...
Dante and new technologies: Sapienza University's neuroaesthetic study on the Divine Comedy continues, with the collaboration of BrainSigns Neuroesthetics is a research field that investigates neurobiological correlations during the use of artwork.… Read more...
Neuromarketing and music: Banca Ifis Case In June 2020, 37 years after its foundation, Banca Ifis changed its face… Read more...
Neuromarketing and music: TIM Case Who does not remember the dancer JSM that danced on all possible touchpoints… Read more...
Neuromarketing and music: musical logos to strengthen the brand identity Although there are more than 7000 different languages spoken in the world by… Read more...
Some ideas to reduce the spread of fake news BrainSigns - ANSA Conference "Information and technology in the fight against Fake News"… Read more...
EY Wavespace: a Neuroscience Laboratory for evolving companies EY Wavespace is born in Rome, a collective intelligence laboratory equipped with the… Read more...
Agenda CERTAMENTE 2020 This year CERTAMENTE back offering a rich and interesting tray of topics. The… Read more...
Human Mental Workload: Models and Applications (H-WORKLOAD 2019) BrainSigns supports the organization of the third edition of the International Symposium Human… Read more...
Neuromarketing: how to maximize the impact of a commercial (September 2019) Measuring the effectiveness of a TV commercial through neuromarketing. Advertising is one of… Read more...
Neuromarketing & fruit and vegetables (July 2019) Which elements can improve the purchasing process in the fruit and vegetables department?… Read more...
BrainSigns again awarded as Italian excellence BrainSigns has received 2 awards as Italian excellence for the category Research and… Read more...
Neurophysiological measures out of the lab On May 20th BrainSigns will host a workshop at Department of Physiology and Pharmacology… Read more...
Neuromarketing World Forum 2019 in Rome Neuromarketing World Forum, the most important Neuromarketing event, will take place in Rome,… Read more...
Certamente 2019 - What I've learned about my brain We need to understand better the functioning of the limbic system and of… Read more...
The advantages of applying Neuroscience in everyday life The American company BrainCo, which operates in the area of Neuroscience, has designed… Read more...
Christmas packaging: brand is more important than design Product packaging can influence the buying decision process. Does Christmas packaging really help to increase… Read more...
From the heart to the wallet: a Neuromarketing Case Study with UNHCR A Neuromarketing study aimed to measure the effectiveness of UNHCR TV commercial. Who's… Read more...
NEURO-TASTE: the importance of olfaction in food & wine tasting Application of neuroscientific methods to the food science helps for a better understanding… Read more...
BrainSigns at Focus Live- "The machines that read us inside" BrainSigns' scientific director Fabio Babiloni, during his speech at Focus Live, talked about… Read more...
CERTAMENTE 2019- Inspiring Neuromarketing Day CERTAMENTE 2019, the first Italian Neuromarketing conference, addressed at the world of business… Read more...
BIG DATA TECH 2018 Data for human - Appointment in Milan on 25 October The 2018 edition of the Big Data Tech was in Milan on October 25… Read more...
BrainSigns on "La Repubblica" - Neuromarketing: a strategic and innovative approach for companies More and more people talk about Neuromarketing, but why is it so important… Read more...
Neuroscience and the influence of packaging on purchasing behaviour Prof. Fabio Babiloni, scientific director of BrainSigns, was invited to Amsterdam on September… Read more...
MINIMA: mitigating negative impacts of monitoring high levels of automation. BrainSigns participated with the University of Bologna in the MINIMA research project, which… Read more...
What is CertaMente 2018? It is the only conference in Italy dedicated to Neuromarketing and was started… Read more...
MOTO project: how to improve air traffic management from a remote control tower. The project, through Augmented Reality technologies, is developing methods to improve the air… Read more...
BrainSigns wins the PMI innovative Award "Bernoni Grant Thornton" BrainSigns has participated in the first edition of the Open Innovative PMI Award… Read more...
EU project “STRESS” : innovation monitoring performance of flight controllers The STRESS research project aims at providing guidelines for the design and use… Read more...
How do people react to the observation of anti-smoking campaigns from a cognitive and emotional point of view We have recorded the physiological reactions of 22 participants to the observation of… Read more...
Neuromarketing goes deeper beyond of what consumers say Performing Neuromarketing in company today means practise all the activities intended as neuromarketing… Read more...
CertaMente 2017: the most all-encompassing Italian conference focused on neuromarketing Certamente is an excellent conference of Neuromarketing in Italy that combines the dissemination… Read more...
BrainSigns in TV News: Neuromarketing and shopping experience An innovative research, based on brainwaves' scanning and eye tracking, has studied the… Read more...
SmokeFreeBrain: brains can tell the effective anti-smoking PSAs Smoking is the largest avoidable cause of preventable morbidity worldwide. At the University… Read more...
Brainwaves: how to study the shopping behaviour in the supermarkets The research will be presented during the event "Marketing Revolution - The Digital… Read more...
NINA Project In the context of NINA project, BrainSigns Team (spin–off of the Sapienza University… Read more...
Art and Neuroscience in an installation art “El Observador” exhibited in the Cultural Centre “La Termica”, in Malaga, Spain The art installation has been created including collaboration with BrainSigns, by two young artists… Read more...
Is the surgeon ready to operate? The answer is written in his brain activity A technology based on the estimation of the cerebral activity could tell me… Read more...
Inside Marketing interviews Prof. Fabio Babiloni, BS Chief Scientific Officer This video shows the Inside Marketing interview with Prof. Fabio Babiloni, BrainSigns Chief Scientific… Read more...
Inside Marketing interviews Dr. Arianna Trettel, BS Co-founder and Director This video shows the Inside Marketing interview with Dr. Arianna Trettel, BrainSigns Co-founder and Director,… Read more...
Inside Marketing interviews Dr. Patrizia Cherubino, BS Neuromarketing expert This video shows the Inside Marketing interview with Dr. Patrizia Cherubino, Neuromarketing expert and… Read more...
TG2 - BrainSigns at the "Accademia dei Lincei" Prof. Fabio Babiloni, BrainSigns Chief Scientific Officer, talks about the Neurodante project at the TG2 National… Read more...
Interview with Prof. Fabio Babiloni by Radio 24 on the NINA project In this video, Prof. Fabio Babiloni talks about the neuroscientific approach that has… Read more...
Prof. Fabio Babiloni at the LUISS University - Seminar "The measures of the Mind " The video shows short segments of the seminar "The measures of the mind: the… Read more...
Brainsigns at Accademia dei Lincei with the President of the Chamber of Deputies, Laura Boldrini In the Accademia dei Lincei, Prof. Fabio Babiloni, BrainSigns Chief Scientific Officer, explains… Read more...
The NeuroDante Project: Measuring emotion and interest when listening pieces of the Alighieri’s “Divina Commedia All we know that emotions could be arose during the passionate reading (or… Read more...
Don’t Miss “CertaMente 2016” Rome, April 14-15 BrainSigns contributes to the organization of this meeting CertaMente 2016 in the month… Read more...
Neuromarketing contribution in the new TIM logo choice The innovative approach adopted by the BrainSigns group coordinated by prof. Fabio Babiloni, deals with an integrated system… Read more...
BrainSigns will participate to an EU project for the monitoring of the Air Traffic Controller’s brain activity BrainSigns will use state of the art algorithms to monitor the Air Traffic… Read more...
European Union has funded BrainSigns for developing the new device BrainWorkloadReader European Union has funded BrainSigns for developing the idea of a new device… Read more...
Article on Focus, February 2016 “And the neuron buy” A Focus journalist decided to take part in a neurometric test with the… Read more...
Neuromarketing and Retail Design – April 28, Milan In the educational space of POPAI, international association that promotes the store culture,… Read more...
Marketing and Neuroscience a possible sinergy On October 1st, Sapienza University hosted the “Conference on Consumer Insights – News… Read more...
“Consumer Insights – News from Neuroscience” – Conference in Rome, October 1st Finally, in Italy, an event for views exchange about the state of the… Read more...
Eye-tracking: tracing the path of the eye during the observation of an advertising image With the eye-tracking technique it is possible to scan the tracking path of… Read more...
The great beauty: the emotion of the Michelangelo’s Moses Press review on the study about emotion carried out by prof. Fabio Babiloni, in… Read more...
“Shopping and Neuroscience” at POPAI Conference At the Conference POPAI Italy dedicated to “The New Frontiers of Retail” it has… Read more...
Emotion and neuroscience: the Michelangelo’s Moses New experiment, directed by prof.Fabio Babiloni and supported by Brainsigns, about emotions during… Read more...
February 3-4th - Neuromarketing test Open Client On february 3.4th BrainSigns will perform a neuromarketing test Open Client for commercial… Read more...
Second Neuromarketing test Open Client. Test your Ad! After a succesfull application, shared between a group of different clients and companies,… Read more...
Tg2 - Brain activity and Art A group of researchers at the University "Sapienza" of Rome, led by Prof.… Read more...
Uno Mattina - Experimentation on Michelangelo's Moses Interview with Prof. Babiloni at "Uno Mattina" on experimentation on Michelangelo's Moses in… Read more...
Neuromarketing during the economic crisis - Milan and Rome On May 15th – 20th, BrainSigns is presenting a new operative approach for the evaluation… Read more...
