Inside Marketing interviews Dr. Patrizia Cherubino, BS Neuromarketing expert

This video shows the Inside Marketing interview with Dr. Patrizia Cherubino, Neuromarketing expert and researcher in BrainSigns, during the "CERTAMENTE - Italian Neuromarketing Days" conference

Dr. Patrizia Cherubino explains how the neuroscientific approach can be applied in commercial testing.

Marco Mancini

Head of Neuromarketing Lab at BrainSigns