Libri
Il Team di BrainSigns ha pubblicato libri che trattano l' applicazione delle moderne tecniche di neuroscienze ai settori dell'economia e del marketing, facendo particolare attenzione allo studio della risposta cerebrale suscitata dalle pubblicità.
Neuromarketing, società e tutela del consumatore
by Myriam Caratù e Patrizia Cherubino
Descrizione
Il volume prende in esame il tema di come le neuroscienze stiano ridefinendo il modo in cui le aziende interagiscono con i consumatori e, al tempo stesso, indaga la componente sociale del neuromarketing e il suo rapporto con le politiche pubbliche. Partendo dalla premessa del professor Babiloni, quest'opera si spinge oltre i confini del marketing tradizionale, immergendosi nelle ricerche e nelle teorie delle neuroscienze a esso applicate.
Come (si) sentono i ragazzi? Riflessioni su didattica a distanza e sordità ai tempi della pandemia
by Bianca M.S. Inguscio, Maria Nicastri, Ilaria Giallini, Antonio Greco, Fabio babiloni, Patrizia Mancini, Giulia Cartocci
Descrizione
Il capitolo, all’interno del volume centrato sul disagio psicosociale delle nuove generazioni durante l’isolamento imposto dalla Covid-19, affronta le eco di domande dovute all’impatto della didattica a distanza su bambini e ragazzi diversamente udenti e le loro famiglie. Il contributo, oltre ad illustrare il progetto scientifico COCLOVID (Valutazione della Didattica Online nel corso della quarantena per Covid-19 in bambini portatori di impianti cocleari ed i loro genitori) ed i suoi risultati preliminari, mira a non rendere sorda la voce di questa eco che, se ascoltata, potrebbe divenire fiaccola illuminante silenziose solitudini, permettendone lo sviluppo sinergico e l’integrazione in una scuola, capace, della ‘Giusta Distanza’ in periodi complessi come la pandemia esplosa nel 2020.
The evolution of passive Brain-Computer Interfaces: Enhancing the human-machine interaction
by N Sciaraffa, P Aricò, G Borghini, Gianluca Di Flumeri, Antonello Di Florio, Fabio Babiloni
Descrizione
In the last decade, a real revolution in the field of brain -computer interfaces (BCI) led from the "overt" detection of human intention to the "covert" assessment of the actual human mental states. While the first aspect is the basis of the traditional BCI systems, the latter represents the outcome of the passive BCI applications. In fact, passive BCI derives its outputs from brain activity arising without the purpose of voluntary control, but implicitly related to the human mental state.
Monitoring performance of professional and occupational operators
by Borghini, G., Ronca, V., Vozzi, A., Aricò, P., Di Flumeri, G., & Babiloni, F.
Descrizione
The human capacity to simultaneously perform several tasks depends on the quantity and the mode of mentally processing the information imposed by the tasks. Since operational environments are highly dynamic, priorities across tasks will be expected to change as the mission evolves, thus the capability to reallocate the mental resources dynamically depending on such changes is very important.
La mente del consumatore: Guida applicata al neuromarketing e alla consumer neuroscience
by Rumen Pozharliev, Patrizia Cherubino
Descrizione
Questo libro introduce il lettore alle basi della struttura e del funzionamento del cervello umano. Nei primi capitoli presenta gli strumenti e le misure neuroscientifiche più utilizzate dai ricercatori accademici e dalla business community per studiare l’attenzione, le risposte emotive, il processo di apprendimento e la memoria. Successivamente passa ad esaminare come le teorie chiave delle neuroscienze vengono applicate per capire e migliorare le pratiche commerciali e di marketing.
Industrial Neuroscience in Aviation
by Gianluca Borghini, Pietro Aricò, Gianluca Di Flumeri, Fabio Babiloni
by Gianluca Borghini, Pietro Aricò, Gianluca Di Flumeri, Fabio Babiloni
Descrizione
Come possono le neuroscienze contribuire alla valutazione delle prestazioni dei piloti di volo e del loro carico mentale? Scopri lo stato dell'arte dell'applicazione delle neuroscienze all'interno di contesti di aviazione, in questa eccitante monografia!
Transparency and Reliability in Neuromarketing Research
by Arianna Trettel , Patrizia Cherubino, Giulia Cartocci, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Gianluca di Flumeri, Fabio Babiloni
Descrizione
In this chapter, we discuss about the transparency and reliability issues in the practice of the application of neuroscience-based methodologies on relevant marketing stimuli (e.g., neuromarketing). It is hypothesized that one of the reasons of the misperception and overestimation by the public opinion and mass media of the actual capabilities of the neuromarketing to inform marketing researcher is due to the lack of the transparency about the methodologies employed by the neuromarketing companies....
Marketing Meets Neuroscience: Useful Insights for Gender Subgroups During the Observation of TV Ads
by Cherubino P, Cartocci G, Trettel A, Rossi D, Modica E, Maglione A G, Mancini M, Di Flumeri G, Babiloni F
Descrizione
In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG) from a group of 24 healthy subjects during the observation of a series of TV advertisements. The group was divided by gender (male, female). Comparisons of cerebral index previously defined have been performed to highlight gender differences between scenes of interest of a specific TV commercials
Neuroelectrical indexes for the study of the efficacy of TV Advertising Stimuli
by P. Cherubino, A. Trettel, G. Cartocci, D. Rossi, E. Modica, A.G. Maglione, M. Mancini, G. Di Flumeri and F. Babiloni. In Select Issues of Experimental Economics (pp. 355-371). Springer International Publishing, 2016
Descrizione
In this chapter, we present the findings of an experiment aimed to investigate cognitive and emotional changes of cerebral activity during the observation of TV commercials. In particular, we recorded the electroencephalographic (EEG), galvanic skin response (GSR) and heart rate (HR) from a group of 24 healthy subjects during ...
Successful Technological Integration for Competitive Advantage in Retail Settings: Measuring cognitive and emotional processes in retails: a neuroscience perspective
by P. Cherubino, A.G. Maglione, I. Graziani, A. Trettel, G. Vecchiato and F. Babiloni (2015) Pantano E., IGI-book
Descrizione
Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies...
On the Use of Cognitive Neuroscience in Industrial Applications by Using Neuroelectromagnetic Recordings
by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel and Fabio Babiloni, Springer, 2013. ISBN: 978-3-642-38063-1
Descrizione
Nowadays there is an emerging interest to apply the cognitive neuroscience recent scientific findings into the industrial context, to increase the efficacy of the interaction between humans and devices. The aim of the present chapter is to illustrate the possibilities of the use of electroencephalographic (EEG) signals...
Neuroscienze e Management: Misurare l’emozione e l’attività cerebrale correlata al decision-making durante le scelte di consumo
by P. Cherubino, A.G. Maglione, I. Graziani, A. Trettel, G. Vecchiato, F. Babiloni (2014). MILANO: Guerini e Associati
Descrizione
In base a quali meccanismi prendiamo una decisione (e a volte sbagliamo)? Perché e quando impariamo? Perché non è così facile cambiare i comportamenti? Cosa dovrebbe fare un leader? Il 90% di quello che oggi sappiamo sul funzionamento del nostro cervello è stato scoperto negli ultimi quindici anni. Tuttavia gli straordinari ...
Marketing and Neuroscience: how electroencephalographic tools could help to design and analyze commercial advertising campaigns
by G. Vecchiato, A.G. Maglione, P. Cherubino, I. Graziani, A. Trettel, M.T.H. Ezquierro and F. Babiloni (2014). MICRO & MACRO MARKETING, vol. 2; p. 223-390, ISSN: 1121-4228
Descrizione
Neuromarketing is the multidisciplinary field of research whose aim is to investigate the consumers' reaction to commercial advertisements, or to the product appreciation, from a neuroscientific perspective. In fact, there are high hopes that neuroimaging technology could cope with some of the unsolved problems that ...
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel and Fabio Babiloni, Springer, 2013. ISBN: 978-3-642-38063-1
Descrizione
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing...
Neuroeconomia, neuromarketing e processi decisionali nell’uomo
by Fabio Babiloni, Vittorio Meroni and Ramon Soranzo, Springer, 2007. ISBN: 978-88-470-0715-4.
Descrizione
In this book the authors describe the application of modern neuroscience techniques in the marketing and economy fields. The book explains, in plain language the structure and functioning of the human brain during decision making process...
I Libri di BrainSigns su Amazon
-
“Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing”
by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel and Fabio Babiloni, Springer, 2013. ISBN: 978-3-642-38063-1.
-
“Neuroeconomia, neuromarketing e processi decisionali nell’uomo”
by Fabio Babiloni, Vittorio Meroni and Ramon Soranzo, Springer, 2007. ISBN: 978-88-470-0715-4.
by Arianna Trettel , Patrizia Cherubino, Giulia Cartocci, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Gianluca di Flumeri, Fabio Babiloni
Descrizione
In this chapter, we discuss about the transparency and reliability issues in the practice of the application of neuroscience-based methodologies on relevant marketing stimuli (e.g., neuromarketing). It is hypothesized that one of the reasons of the misperception and overestimation by the public opinion and mass media of the actual capabilities of the neuromarketing to inform marketing researcher is due to the lack of the transparency about the methodologies employed by the neuromarketing companies....
Marketing Meets Neuroscience: Useful Insights for Gender Subgroups During the Observation of TV Ads
by Cherubino P, Cartocci G, Trettel A, Rossi D, Modica E, Maglione A G, Mancini M, Di Flumeri G, Babiloni F
Descrizione
In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG) from a group of 24 healthy subjects during the observation of a series of TV advertisements. The group was divided by gender (male, female). Comparisons of cerebral index previously defined have been performed to highlight gender differences between scenes of interest of a specific TV commercials
Neuroelectrical indexes for the study of the efficacy of TV Advertising Stimuli
by P. Cherubino, A. Trettel, G. Cartocci, D. Rossi, E. Modica, A.G. Maglione, M. Mancini, G. Di Flumeri and F. Babiloni. In Select Issues of Experimental Economics (pp. 355-371). Springer International Publishing, 2016
Descrizione
In this chapter, we present the findings of an experiment aimed to investigate cognitive and emotional changes of cerebral activity during the observation of TV commercials. In particular, we recorded the electroencephalographic (EEG), galvanic skin response (GSR) and heart rate (HR) from a group of 24 healthy subjects during ...
Successful Technological Integration for Competitive Advantage in Retail Settings: Measuring cognitive and emotional processes in retails: a neuroscience perspective
by P. Cherubino, A.G. Maglione, I. Graziani, A. Trettel, G. Vecchiato and F. Babiloni (2015) Pantano E., IGI-book
Descrizione
Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies...
On the Use of Cognitive Neuroscience in Industrial Applications by Using Neuroelectromagnetic Recordings
by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel and Fabio Babiloni, Springer, 2013. ISBN: 978-3-642-38063-1
Descrizione
Nowadays there is an emerging interest to apply the cognitive neuroscience recent scientific findings into the industrial context, to increase the efficacy of the interaction between humans and devices. The aim of the present chapter is to illustrate the possibilities of the use of electroencephalographic (EEG) signals...
Neuroscienze e Management: Misurare l’emozione e l’attività cerebrale correlata al decision-making durante le scelte di consumo
by P. Cherubino, A.G. Maglione, I. Graziani, A. Trettel, G. Vecchiato, F. Babiloni (2014). MILANO: Guerini e Associati
Descrizione
In base a quali meccanismi prendiamo una decisione (e a volte sbagliamo)? Perché e quando impariamo? Perché non è così facile cambiare i comportamenti? Cosa dovrebbe fare un leader? Il 90% di quello che oggi sappiamo sul funzionamento del nostro cervello è stato scoperto negli ultimi quindici anni. Tuttavia gli straordinari ...
Marketing and Neuroscience: how electroencephalographic tools could help to design and analyze commercial advertising campaigns
by G. Vecchiato, A.G. Maglione, P. Cherubino, I. Graziani, A. Trettel, M.T.H. Ezquierro and F. Babiloni (2014). MICRO & MACRO MARKETING, vol. 2; p. 223-390, ISSN: 1121-4228
Descrizione
Neuromarketing is the multidisciplinary field of research whose aim is to investigate the consumers' reaction to commercial advertisements, or to the product appreciation, from a neuroscientific perspective. In fact, there are high hopes that neuroimaging technology could cope with some of the unsolved problems that ...
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel and Fabio Babiloni, Springer, 2013. ISBN: 978-3-642-38063-1
Descrizione
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing...
Neuroeconomia, neuromarketing e processi decisionali nell’uomo
by Fabio Babiloni, Vittorio Meroni and Ramon Soranzo, Springer, 2007. ISBN: 978-88-470-0715-4.
Descrizione
In this book the authors describe the application of modern neuroscience techniques in the marketing and economy fields. The book explains, in plain language the structure and functioning of the human brain during decision making process...
I Libri di BrainSigns su Amazon
-
“Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing”
by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel and Fabio Babiloni, Springer, 2013. ISBN: 978-3-642-38063-1.
-
“Neuroeconomia, neuromarketing e processi decisionali nell’uomo”
by Fabio Babiloni, Vittorio Meroni and Ramon Soranzo, Springer, 2007. ISBN: 978-88-470-0715-4.
