After the COVID emergency of spring 2020, BrainSigns developed specific remotely Neuromarketing online tests, measuring the emotional reactions and eye tracking of numerous users while observing marketing products from their computers. These tests are based on the use of webcams with tested and reliable technology that can be easily operated by testers from their PC without the need for plug-ins or special downloads.

The system used applies advanced algorithms that guarantee a high quality of the data collected and the testing mode ensures the caution required in times of health emergency and attractive costs.

What can be tested and what can be achieved? 

1. Neuro test on-line on communication Advertising

The test is carried out through the measure of eye movements by the eye tracking device and through the measure of emotions by facial recognition. The subjects are recruited on samples of interest in CAWI mode even outside Italy.

Results that can be achieved:

• Evaluations to improve the effectiveness of a TV commercial and/or press images of a campaign.
• Comparisons between advertisements (A/B test) or between images.
• Indications for the reduction of the number of seconds of an advertising clip.
• Detailed sub-target analysis.

2. Neuro test online for digital solutions- Webs, Apps, Social Media

With the online mode you can analyze in detail the User Experience (UX) on web pages, or prototypes of mobile applications and integrate it with neuromarketing indicators on eye movements (by the eye-tracker device) and his emotions through facial coding as in the ADV tests.

Results that can be achieved:

• General assessment of UX in interaction with a website, integrating indications about unconscious perceptions in terms of visual attention and emotion.
• Accurate indications for improving the UX.
• Multi-page comparison (A/B test).
• Detailed sub-target analysis.

3. Psychometric test of implicit reactions

With an online method it is possible to study the implicit attitudes on brands, products, packagings and other marketing stimuli, measuring the strength of associative links between stimuli and concepts in memory, applying psychometric tests based on the speed of response. Also in this case, we proceed in CAWI mode on statistically significant samples in Italy or even abroad.

Results that can be obtained are for example:

• Which attributes are most strongly associated with the brand or product at an instinctive level in a target audience.
• Obtain more reliable information about the approval of a new logo or product.
• Study which packaging design or auditory stimulus communicates better the benefits of the product or brand in an implicit level.