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The system has been funded by EU Horizon 2020 and is now distributed in the market in partnership between BrainSigns and Brain Products.

Applications

Aviation

Training and expertise are key aspects in aviation. A traditional way of evaluating operator (i.e. pilots, air traffic controllers) expertise is to measure performance output; however, this approach provides a narrow view of the operator’s capacity, especially with regard to the cognitive profile.

Automotive

The human element of driving remains the main cause of traffic accidents and fatalities. Real-time measurement of workload and vigilance provided by Mindtooth neurometrics enable better training and improved performance, thereby reducing the risk of accidents.

NeuroAesthetics

The Mindtooth system was validated through studies within the Accademia dei Lincei and the Basilica of San Pietro in Vincoli in Rome to measure the appreciation of various works of art: the recitation of passages from Dante’s Divine Comedy or the observation of the Moses statue by Michelangelo.

Virtual Reality Integration

The Mindtooth Touch headset can be worn together with head-mounted VR systems without inducing signal interference. The system has been tested by BrainSigns in a research study, which assessed workload and approach-withdrawal during VR in different scenarios. This solution is offered in collaboration with Myndek that developed an SDK for VR and Neurometrics integration.

Marco Mancini

Head of Neuromarketing Lab

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Dr. Marco Mancini achieved his Master's Degree with honors in Communication and Marketing Psychology (Faculty of Medicine and Psychology ) in 2013, at the University of Rome "Sapienza".

Marco Mancini BrainSigns

His professional growth is strictly related to two experiences gained at the Italian Trade Commission (ICE) in Sydney and at the Department of Marketing Research of the Erasmus University in Rotterdam, respectively in business promotion and neuromarketing  research.

From 2021, Dr. Mancini is Professor of Neuromarketing and Consumer Behavior (Master's Degree in Economics and International Management) in the University of the International Studies of Rome (UNINT). During the academic years 2018/2019, 2019/2020, 2020/2021, He was Professor of Neuromarketing (Master Degree in Marketing) in the University of Bari UNIBA.

In recent years, Dr. Mancini has developed the research protocol adopted by BrainSigns for the websites and mobile apps testing by the use of EEG, Eye tracker, GSR and ECG integrated with advanced usability software.

He is one of the pioneers in Italy for the use of Virtual Reality in combination with Neuromarketing techniques, for the evaluation of products, packaging and environments. His experience is focused on the analysis of cognitive and emotional variables starting from biometric measures, in order to explore the perceptions of individuals and provide to the clients original "insights" that can not be obtained through traditional research methods. Dr. Mancini, in BrainSigns, has worked in several neuromarketing researches in the Digital area (websites, apps and virtual reality), in the customer experience area and in the advertising area on behalf of large companies such as TIM, BNL, UNHCR, Poste Italiane and Ferrovie dello Stato.

He has extensive experience in the field of web design, graphic design, SEO, web marketing, web analytics and handle the online promotion of BrainSigns in the national and international scene.

Dr. Mancini is co-author of some scientific papers published by BrainSigns on national and international scientific journals. The complete list of scientific publications is available at this link.