February 2019 - Brainsigns

Certamente 2019 - What I've learned about my brain

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We need to understand better the functioning of the limbic system and of the cerebral cortex in order to improve the quality of communication. From neuroscience theory to the practice of neuromarketing.

There are 100 billion neurons in the human brain that compose the cerebral cortex and that govern the most evolved part of our thinking. They are one of the greatest achievements of evolution: they have evolved over millions of years and make us capable of great endeavors. They brought us to the Moon and allowed us to create and develop the electronic technology that made it possible to invent computers, smartphones and internet.

But these neurons don’t provide for our survival: there is something older and more primordial that governs our instincts and our lives, that allows us to make quick decisions and satisfy our needs.


Carolina Ortega Gamón

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Neuromarketing Researcher


Dr. Carolina Ortega Gamón gratuated in Administration and Business Management at Rey Juan Carlos University (Madrid, Spain) in 2012.


Vincenzo Ronca

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R&D Researcher

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Ing. Vincenzo Ronca got his Bachelor Degree in Clinical Engineer and his Master Degree in Biomedical Engineer at “La Sapienza” University of Rome.


Alessia Vozzi

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Neuromarketing Data Analyst

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Ing. Alessia Vozzi got her Bachelor Degree in Clinical Engineering and her Master Degree in Biomedical Engineering in 2013 and 2016 respectively, at Sapienza University of Rome.

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