We need to understand better the functioning of the limbic system and of the cerebral cortex in order to improve the quality of communication. From neuroscience theory to the practice of neuromarketing.
There are 100 billion neurons in the human brain that compose the cerebral cortex and that govern the most evolved part of our thinking. They are one of the greatest achievements of evolution: they have evolved over millions of years and make us capable of great endeavors. They brought us to the Moon and allowed us to create and develop the electronic technology that made it possible to invent computers, smartphones and internet.
But these neurons don’t provide for our survival: there is something older and more primordial that governs our instincts and our lives, that allows us to make quick decisions and satisfy our needs.