April 2021 - Brainsigns

Neuromarketing and music: Banca Ifis Case

  • Published in Blog

In June 2020, 37 years after its foundation, Banca Ifis changed its face reinventing itself in accordance with its own identity and providing itself with an "audiobrand identity", validated by neuroscientific tests. Banca Ifis was the first to do so in Italy in the banking sector.

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