Neuromarketing goes deeper beyond of what consumers say

  • Published in Blog

Performing Neuromarketing in company today means practise all the activities intended as neuromarketing strategy, plans, new products development, creativity, research, testing taking in account how neuroscience have gone deep in the knowledge of brain and decision processes and behaviours in the last 30 years.

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SmokeFreeBrain: brains can tell the effective anti-smoking PSAs

  • Published in Blog

Smoking is the largest avoidable cause of preventable morbidity worldwide. At the University of Rome "Sapienza" BrainSigns is conducting a research - funded by European Union – which investigates the neurophysiological features that an anti-smoking campaign needs to have in order to be effective.

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