The project, through Augmented Reality technologies, is developing methods to improve the air traffic management from a remote control tower.

The STRESS research project aims at providing guidelines for the design and use of automation technologies, in order to reduce the risks and increase the safety of the air traffic control industry.

We have recorded the physiological reactions of 22 participants to the observation of anti-smoking Public Service Announcements, by using electroencephalography as well as, heart rate and skin conductance.

Performing Neuromarketing in company today means practise all the activities intended as neuromarketing strategy, plans, new products development, creativity, research, testing taking in account how neuroscience have gone deep in the knowledge of brain and decision processes and behaviours in the last 30 years.

Certamente is an excellent conference of Neuromarketing in Italy that combines the dissemination of the latest neuroscience research with the presentation of Italian and international case histories, demonstrating its positive effects on business.

An innovative research, based on brainwaves' scanning and eye tracking,  has studied the non- verbal insights of several shoppers facing fruit and vegetable promotions, in some supermarkets in Rome.

Smoking is the largest avoidable cause of preventable morbidity worldwide. At the University of Rome "Sapienza" BrainSigns is conducting a research - funded by European Union – which investigates the neurophysiological features that an anti-smoking campaign needs to have in order to be effective.