Displaying items by tag: Advertising - Brainsigns

Mobile Advertising

Martes, 18 September 2018
Published in Investigación y Desarrollo

Este innovador proyecto de investigación tiene la finalidad de estudiar la percepción de la publicidad online en el móvil utilizando instrumentos como: el electroencefalograma (EEG), la medida de la respuesta galvánica de la piel (GSR), la medida del latido cardiaco (HR) y el Mobile Device Stand Pro para registrar el movimiento ocular.

Eye-tracking: tracing the path of the eye during the observation of an advertising image

Martes, 27 May 2014
Published in Blog

With the eye-tracking technique it is possible to scan the tracking path of the human eye, on a single subject or on a group of subjects, during the observation of an advertising image, but also during the observation of web sites and advertising hoardings.