This year CERTAMENTE back offering a rich and interesting tray of topics.
The most important event on neuromarketing in Italy will take place on February the 12 th, at Le Village by Crédit Agricole, a wonderful location in the heart of Milan with 12 speeches and 3 parallel sessions.
Prof. Fabio Babiloni, Physiology Professor at the University of Rome Sapienza and Scientific Director of BrainSigns, will open the event with a “brain friendly” introduction to Neuromarketing and Behavioural Sciences.
Subsequently Liraz Margalit (keynote speaker, specialized in online consumer behaviour and cognitive psychology), Crawford Hollingworth (co-founder of The Behavioural Architects), Louise Evans (Founder and Director of The 5 Chairs) and Matteo Motterlini (Professor at the San Raffaele University) will show how, starting from the study of behavior and emotions and from the observation of brain function, we can create innovative strategic approaches to be applied in different contexts, especially in business.
In the afternoon there will be concrete business cases: three thematic sessions in parallel dedicated to strategies, communication and retail.
The importance of multisensory and multimedia communication will be discussed, illustrating strategies successfully applied in great companies. The ability of Neuromarketing to bring communication to its biggest potential, in the Danacol case, will be explained. Also it will be understood, thanks to behavioral sciences, which elements generate a greater interest and emotional involvement during the consumer experience in the stores.
Rory Sutherland (vice-president of Ogilvy UK) will close the conference with a talk on the relationship between behavioural sciences and communication, a perfect combination for business strategies and more effective messages.
As always, the conference will be a good opportunity to collect new ideas to be put into in the company's marketing and communication practices.