This innovative research project aims to study the perception of online advertising on smartphones using technology such as: EEG, GSR and HR and the mobile device stand pro to record eye tracking.

We have recorded the physiological reactions of 22 participants to the observation of anti-smoking Public Service Announcements, by using electroencephalography as well as, heart rate and skin conductance.

An innovative research, based on brainwaves' scanning and eye tracking,  has studied the non- verbal insights of several shoppers facing fruit and vegetable promotions, in some supermarkets in Rome.

A technology based on the estimation of the cerebral activity could tell me if I am ready to use the Da Vinci assistive  robotic surgery.