More and more people talk about Neuromarketing, but why is it so important for companies?

La Repubblica, through an article published on September 28th, in which BrainSigns is mentioned, describes the Neuromarketing as a discipline behind which there are interesting opportunities and that allows to understand the unexpressed desires of consumers and what lies at the basis of their choices.

For these reasons, Neuromarketing allows the development of a better and more in-depth strategic approach, which is fundamental in the development of products, services and communications.

BrainSigns has participated in the first edition of the Open Innovative PMI Award and, thanks to its innovative methods based on the enhancement of brain waves and other physiological signals, it has been proclaimed the winner of the "Research and Technology" category.

Performing Neuromarketing in company today means practise all the activities intended as neuromarketing strategy, plans, new products development, creativity, research, testing taking in account how neuroscience have gone deep in the knowledge of brain and decision processes and behaviours in the last 30 years.

The research will be presented during the event  "Marketing Revolution - The Digital Challenge" on Friday, December 2nd, in the NH Milano Congress Centre. Further details at  www.specialefruttaeverdura.it .