The innovative approach adopted by the BrainSigns group coordinated by prof. Fabio Babiloni, deals with an integrated system of neuromarketing techniques  to explore the perceptions that people have on marketing stimuli, including the logo that represents one of the first points of contact between the brand and the consumer.

With the eye-tracking technique it is possible to scan the tracking path of the human eye, on a single subject or on a group of subjects, during the observation of an advertising image, but also during the observation of web sites and advertising hoardings. 

Press review on the study about emotion carried out by prof. Fabio Babiloni, in collaboration with BrainSigns, on the Michelangelo’s Moses in the church of San Pietro in Vincoli in Rome.

At the Conference POPAI Italy dedicated to “The New Frontiers of Retail” it has also been spoken of Neuroscience.