The innovative approach adopted by the BrainSigns group coordinated by prof. Fabio Babiloni, deals with an integrated system of neuromarketing techniques to explore the perceptions that people have on marketing stimuli, including the logo that represents one of the first points of contact between the brand and the consumer.
These methods also have been applied in the rebranding of Telecom Italy and TIM by the leader team led by Carlotta Ventura Head of Brand Strategy & Media and Stella Romagnoli Head of Brand Strategy and Marketing Research. On the italian magazine "Prima Comunicazione", in February, they are cited as "Women of Change", who led the team leader in the rebranding operation.
The article also has a page dedicated to an interview with Fabio Babiloni, about the specific contribution of BrainSigns with neuromarketing techniques "The ad: I can see it in thought".
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- Inside Marketing interviews Prof. Fabio Babiloni, BS Chief Scientific Officer
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- TG2 - BrainSigns at the "Accademia dei Lincei"
- Interview with Prof. Fabio Babiloni by Radio 24 on the NINA project
- Prof. Fabio Babiloni at the LUISS University - Seminar "The measures of the Mind "
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- Article on Focus, February 2016 “And the neuron buy”
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