Displaying items by tag: Neuromarketing - Brainsigns

What is CertaMente 2018?

  • Published in Blog

It is the only conference in Italy dedicated to Neuromarketing and was started due to the enthusiasm of two Italian companies: Ottosunove, a communication agency in Turin and BrainSigns, a spin-off of "Sapienza" University of Rome, leader in the exploration of neuromarketing techniques and their applications.

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Neuromarketing goes deeper beyond of what consumers say

  • Published in Blog

Performing Neuromarketing in company today means practise all the activities intended as neuromarketing strategy, plans, new products development, creativity, research, testing taking in account how neuroscience have gone deep in the knowledge of brain and decision processes and behaviours in the last 30 years.

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Neuromarketing contribution in the new TIM logo choice

  • Published in Blog

The innovative approach adopted by the BrainSigns group coordinated by prof. Fabio Babiloni, deals with an integrated system of neuromarketing techniques  to explore the perceptions that people have on marketing stimuli, including the logo that represents one of the first points of contact between the brand and the consumer.

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