El profesor Fabio Babiloni, director científico de BrainSigns, fue invitado a Amsterdam por la empresa líder de fabricación de envases y embalajes, Smurfit Kappa, el pasado 13 de septiembre.

Es el único congreso en Italia dedicado al Neuromarketing. Nace del entusiasmo de dos empresas italianas: la agencia de comunicación de Turín “Ottosunove” y “BrainSigns”, una spin-off de la universidad de Roma “Sapienza”, líder en la investigación de las aplicaciones de las técnicas de Neuromarketing.

Hemos registrado la reacción fisiológica de 22 participantes ante la observación de anuncios públicos anti-tabaco, mediante electroencefalografía, frecuencia cardíaca y conductancia de la piel.

Performing Neuromarketing in company today means practise all the activities intended as neuromarketing strategy, plans, new products development, creativity, research, testing taking in account how neuroscience have gone deep in the knowledge of brain and decision processes and behaviours in the last 30 years.

Certamente is an excellent conference of Neuromarketing in Italy that combines the dissemination of the latest neuroscience research with the presentation of Italian and international case histories, demonstrating its positive effects on business.

An innovative research, based on brainwaves' scanning and eye tracking,  has studied the non- verbal insights of several shoppers facing fruit and vegetable promotions, in some supermarkets in Rome.

The research will be presented during the event  "Marketing Revolution - The Digital Challenge" on Friday, December 2nd, in the NH Milano Congress Centre. Further details at  www.specialefruttaeverdura.it .

BrainSigns contributes to the organization of this meeting CertaMente 2016 in the month of April in Rome.