The innovative approach adopted by the BrainSigns group coordinated by prof. Fabio Babiloni, deals with an integrated system of neuromarketing techniques to explore the perceptions that people have on marketing stimuli, including the logo that represents one of the first points of contact between the brand and the consumer.
A Focus journalist decided to take part in a neurometric test with the BrainSigns team, to see how today’s commercials, brands and products are designed according to cerebral reactions.
On february 3.4th BrainSigns will perform a neuromarketing test Open Client for commercial TV.
After a succesfull application, shared between a group of different clients and companies, next November BrainSigns will promote the second edition of the Neuromatketing Open Client test for commercial TV.
On May 15th – 20th, BrainSigns is presenting a new operative approach for the evaluation of the Advertising and of the Below the Line effectiveness.
