The study on Michelangelo's Moses, conducted by our team, was reported during the TV programme 'Generazione Bellezza' on RAI 3, in the episode of 14 April 2023.
The Mindtooth system, developed by our start-up as part of a European Horizon 2020 project, was used to detect the emotions and interest aroused by viewing the sculpture.
The easily wearable device is able to measure how our brain and body react when we are in front of works of art.
The results showed that it is not enough to be in front of the sculpture, but, to maximise emotion and interest, one has to look at it from a well-defined point: the one from where the eyes and the intense gaze of Moses meet, i.e. in the lateral position to the statue. Instead, in the frontal viewing position, where the Moses' gaze does not directly meet that of the visitors, the measured emotion is significantly lower.
The NeuroDante project, led by the team of Prof. Fabio Babiloni of the Sapienza University of Rome in collaboration with BrainSigns, is reported by Rai Cultura.
The report features the President of the Accademia dei Lincei Prof. Roberto Antonelli, the Minister of Education Patrizio Bianchi and Dr Giulia Cartocci, a researcher at the Sapienza University of Rome.
This project is being carried out as part of the exhibition "The Reception of the Comedy from Manuscripts to the Media" at the Library of the Accademia dei Lincei in Rome and it studies the cognitive and emotional activity during the fruition of passages and images related to the Divine Comedy.
For the acquisition of biometric data and the measurement of cognitive states, the research uses the Mindtooth system developed by BrainSigns as part of a European Fast Track to Innovation project.
The NeuroDante project includes several experimental stations: through 'emozIonDAnte' and 'Dante everGreen', respectively, the degree of acceptance of artificial intelligence in the creation of literary texts and the objective concern for the environment and sustainable consumption are measured. Through the 'TramanDante' station, on the other hand, the neural correlates of the individual and possible synergy between reading and video enjoyment are studied, aiming to identify the best ways of learning a literary text.
The activities also make use of the collaboration of actress Lucilla Giagnoni, who interpreted the dantesque passages used in the study.
Those interested can participate at the Library of the Accademia dei Lincei, Via della Lungara 10, Rome:
EmozIonDAnte and Dante everGreen until 25 June 2022 every Tuesday, Thursday, Friday, Saturday and Sunday, from 11 a.m. to 5 p.m.
EY Wavespace is born in Rome, a collective intelligence laboratory equipped with the most advanced technologies, to allow organizations and companies to benefit from a space dedicated to collaboration and integration of skills.
Thanks to applied research in the field of human and artificial intelligence, it is possible to promote and encourage the development of innovative learning processes.
The 700 m2 wavespace integrates progressive knowledge of Applied Neuroscience and Behavioral Psychology and BrainSigns has provided technologies for the evaluation of the psychological and neurophysiological parameters integrated into the consultancy services offered in the Center.
The layout of the rooms is highly innovative and aimed at developing transformation processes that keep human relationships at the center of the scene.
The current objective of Wavespace is to give a real contribution to companies and the economic recovery of Italy, after these months of health emergency.
More and more people talk about Neuromarketing, but why is it so important for companies?
La Repubblica, through an article published on September 28th, in which BrainSigns is mentioned, describes the Neuromarketing as a discipline behind which there are interesting opportunities and that allows to understand the unexpressed desires of consumers and what lies at the basis of their choices.
For these reasons, Neuromarketing allows the development of a better and more in-depth strategic approach, which is fundamental in the development of products, services and communications.
The research will be presented during the event "Marketing Revolution - The Digital Challenge" on Friday, December 2nd, in the NH Milano Congress Centre. Further details at www.specialefruttaeverdura.it .