Es el único congreso en Italia dedicado al Neuromarketing. Nace del entusiasmo de dos empresas italianas: la agencia de comunicación de Turín “Ottosunove” y “BrainSigns”, una spin-off de la universidad de Roma “Sapienza”, líder en la investigación de las aplicaciones de las técnicas de Neuromarketing.

A Focus journalist decided to take part in a neurometric test with the BrainSigns team, to see how today’s commercials, brands and products are designed according to cerebral reactions.

In the educational space of POPAI, international association that promotes the store culture, on April 28 in Milan, BrainSigns and Ottosunove gave birth to the seminar “Neuromarketing and Retail Design: from theory to practice”.

On October 1st, Sapienza University hosted the “Conference on Consumer Insights – News from Neuroscience” sponsored by BrainSigns.