In June 2020, 37 years after its foundation, Banca Ifis changed its face reinventing itself in accordance with its own identity and providing itself with an "audiobrand identity", validated by neuroscientific tests. Banca Ifis was the first to do so in Italy in the banking sector.
Who does not remember the dancer JSM that danced on all possible touchpoints for three consecutive years on the notes of "All night" by Parov Stelar and "Another Day of Sun", the soundtrack of La la land?
In the Laboratory of Industrial Neuroscience a study was carried out to explore the neurophysiological, behavioural and implicit responses of people during exposure to stimuli related to two trains belonging to two Italian train companies that are competitors (Trenitalia vs. Italo).
In the Laboratory of Industrial Neuroscience at Sapienza University of Rome, a pilot test was carried out on a limited number of individuals for a research commissioned by the Banfi Foundation
