In the Laboratory of Industrial Neuroscience a study was carried out to explore the neurophysiological, behavioural and implicit responses of people during exposure to stimuli related to two trains belonging to two Italian train companies that are competitors (Trenitalia vs. Italo).

In the Laboratory of Industrial Neuroscience at Sapienza University of Rome, a pilot test was carried out on a limited number of individuals for a research commissioned by the Banfi Foundation

The Implicit Association Test (IAT) is a tool that has been developed to study the strength of associative links between concepts presented in memory. 

This innovative research project aims to study the perception of online advertising on smartphones using technology such as: EEG, GSR and HR and the mobile device stand pro to record eye tracking.