In June 2020, 37 years after its foundation, Banca Ifis changed its face reinventing itself in accordance with its own identity and providing itself with an "audiobrand identity", validated by neuroscientific tests. Banca Ifis was the first to do so in Italy in the banking sector.
Who does not remember the dancer JSM that danced on all possible touchpoints for three consecutive years on the notes of "All night" by Parov Stelar and "Another Day of Sun", the soundtrack of La la land?
In 2017 in the Laboratory of Industrial Neuroscience at Sapienza University of Rome, a pilot test was carried out on a limited number of individuals for a research commissioned by the Banfi Foundation
The Implicit Association Test (IAT) is a tool that has been developed to study the strength of associative links between concepts presented in memory.
