It is the only conference in Italy dedicated to Neuromarketing and was started due to the enthusiasm of two Italian companies: Ottosunove, a communication agency in Turin and BrainSigns, a spin-off of "Sapienza" University of Rome, leader in the exploration of neuromarketing techniques and their applications.
A Focus journalist decided to take part in a neurometric test with the BrainSigns team, to see how today’s commercials, brands and products are designed according to cerebral reactions.
In the educational space of POPAI, international association that promotes the store culture, on April 28 in Milan, BrainSigns and Ottosunove gave birth to the seminar “Neuromarketing and Retail Design: from theory to practice”.
On October 1st, Sapienza University hosted the “Conference on Consumer Insights – News from Neuroscience” sponsored by BrainSigns.
