The challenge of the Mindtooth project is to allow the use of “out-of-the-lab” neuroscience in operational sectors by giving easy access to a large number of indicators related to different processes going on in the brain, namely neurometrics, such as the mental workload, fatigue, and attention.

Mindtooth project, within the Fast Track to Innovation (FTI) framework of the Horizon 2020 program, over the next 2 years will develop a wearable EEG headset, powered by BrainProducts technology, using BrainSigns Neurometrics, that will be well designed to be fully customizable in three specific operational contexts: Car driving simulators, Safety monitoring of industry workers, and Aviation training for pilots.

Mindtooth project boasts a skilled and multidisciplinary consortium that will face the challenges of developing a ready to market device, fully customized to the requirements of each specific context: the Mindtooth system, that it is expected to have a significant market impact across each application domain. This will just the first step to a much wider market impact for the MindTooth technology.

Mindtooth consortium brings together exceptional Partners from different countries (ES, DE, IT, IL) that congregate the necessary competence and critical mass in terms of expertise and resources to ensure the achievement of the project goals: BrainSigns, the Institute of Technology of Castilla y Leon, Brain Products, IBM Research – Haifa, UrbeAero, Airpilot training School in Rome.

Mindtooth project kicked-off on the 24^th - 25^th (2020) of June in Rome and will last 24 months. The kick-off meeting, hosted by BrainSigns, was the occasion for the Consortium to meet and get to know project partners and the project officer, and to discuss and start planning the first project activities.

The video shows in an easy way the objectives of Mindtooth system to be developed in the next 2 years.

Dear BrainSigns friends,

it seems to be on a page of a book never read or that time has suddenly brought us back, in the Middle Ages or in the epidemics stories of the 19th century historical novels ... unfortunately, however, all this is reality and we, like all our nation, have been #stayathome since 9 March.

However, our team is always operative, each from their own home desk with use of teleconferencing systems.

Our NeuroTests are suspended but we are active in designing new studies ready to start quickly as soon as possible. Paradoxically, there is a lot of space now to think about changes of direction and new orientations to be studied in a Neuromarketing key.

BrainSigns is always available for any information and for all restart projects, write to us on social networks or to our email address: This email address is being protected from spambots. You need JavaScript enabled to view it.

We send everyone a virtual greeting!!

BrainSigns Team

#stayathome

This year CERTAMENTE back offering a rich and interesting tray of topics.

The most important event on neuromarketing in Italy will take place on February the 12 th, at Le Village by Crédit Agricole, a wonderful location in the heart of Milan with 12 speeches and 3 parallel sessions.

Prof. Fabio Babiloni, Physiology Professor at the University of Rome Sapienza and Scientific Director of BrainSigns, will open the event with a “brain friendly” introduction to Neuromarketing and Behavioural Sciences.

Subsequently Liraz Margalit (keynote speaker, specialized in online consumer behaviour and cognitive psychology), Crawford Hollingworth (co-founder of The Behavioural Architects), Louise Evans (Founder and Director of The 5 Chairs) and Matteo Motterlini  (Professor at the San Raffaele University) will show how, starting from the study of behavior and emotions and from the observation of brain function, we can create innovative strategic approaches to be applied in different contexts, especially in business.

In the afternoon there will be concrete business cases: three thematic sessions in parallel dedicated to strategies, communication and retail.

The importance of multisensory and multimedia communication will be discussed, illustrating strategies successfully applied in great companies. The ability of Neuromarketing to bring communication to its biggest potential, in the Danacol case, will be explained. Also it will be understood, thanks to behavioral sciences, which elements generate a greater interest and emotional involvement during the consumer experience in the stores.

Rory Sutherland (vice-president of Ogilvy UK) will close the conference with a talk on the relationship between behavioural sciences and communication, a perfect combination for business strategies and more effective messages.

As always, the conference will be a good opportunity to collect new ideas to be put into in the company's marketing and communication practices.

Certamente is back.   

The fifth edition of the first and most authoritative Italian Neuromarketing conference "CERTAMENTE" gives you appointment at Le Village by Crédit Agricole, a wonderful location in the heart of Milan, on February the 12th, 2020.

The event brings together scholars, experts and companies to investigate and discuss the positive effects of the neuro-scientific approach to marketing and business, through practical cases, testimonials and updates at national and international level.

BrainSigns is partner of 8su9 in the organization of the event CERTAMENTE which will be introduced by Prof. Babiloni’s report on Neuromarketing and Behavioral Sciences.

Registration is already open... for more information visit the site: http://bit.ly/2GjwAbD