Finally, in Italy, an event for views exchange about the state of the art regards the synergies between Marketing and Neuroscience.
After a succesfull application, shared between a group of different clients and companies, next November BrainSigns will promote the second edition of the Neuromatketing Open Client test for commercial TV.
A group of researchers at the University "Sapienza" of Rome, led by Prof. Fabio Babiloni in collaboration with BrainSigns and the IRCCS Fondazione Santa Lucia in Rome, has explored the brain activity related to several works of art at "Palazzo delle Scuderie del Quirinale" in Rome.
Interview with Prof. Babiloni at "Uno Mattina" on experimentation on Michelangelo's Moses in San Pietro in Vincoli in Rome.
